SUMMARY of the Article “Tourism numbers,” Editorial, Dawn [Published on January 2nd, 2024]
Gilgit-Baltistan’s tourism potential exhibits promising numbers, with over 11,000 foreign climbers and tourists visiting in 2023, marking the highest figures in the past two decades. Additionally, the UN’s World Tourism Organisation designates Pakistan as the “best performing destination” for the first nine months of 2023. Despite these positive developments, Pakistan struggles to market itself effectively to global tourists. The visa application process, particularly for foreign visitors to Gilgit-Baltistan, is cited as a deterrent, often taking several months to process. This bureaucratic hurdle contrasts with the global trend of countries offering visas on arrival or efficient e-visas. The article highlights the paradoxical nature of Pakistan’s tourism promotion efforts, with campaigns like ‘Salam Pakistan’ juxtaposed against a securitized and suspicious approach towards foreigners. The editorial underscores the need for a swift and transparent visa process, improved infrastructure, and enhanced security to boost the tourism economy. Sustainable tourism, facilitated by simplified visas and improved security and infrastructure, can contribute significantly to foreign exchange and job creation for local communities.
Easy/Short SUMMARY:
Encouraging numbers in Gilgit-Baltistan’s tourism, with over 11,000 foreign visitors in 2023, reflect positive developments for Pakistan. Despite being labeled the “best performing destination,” the country struggles to attract global tourists due to prolonged visa processing times. The editorial emphasizes the need for a swift and transparent visa process, improved infrastructure, and enhanced security to unlock the full potential of Pakistan’s tourism economy.
SOLUTIONS of The Problem:
1. Streamlined Visa Processing:
- Implement a swift and transparent visa process, reducing processing times to attract more foreign tourists.
2. Efficient E-Visa System:
- Introduce a painless e-visa system, aligning with global trends and making the application process more convenient for potential visitors.
3. Improved Infrastructure:
- Enhance infrastructure to provide decent accommodation meeting international standards and reliable means of transport for tourists exploring the country.
4. Enhanced Security Measures:
- Invest in substantial improvements in security measures to dispel concerns and create a safer environment for tourists.
5. Paradigm Shift in Approach:
- Adopt a more welcoming and less suspicious approach towards foreigners, aligning with the promotion campaigns like ‘Salam Pakistan.’
6. Public-Private Partnerships:
- Foster partnerships between the government and private sector to jointly work on tourism promotion, infrastructure development, and security enhancements.
7. Tourism Promotion Initiatives:
- Actively promote tourism through various initiatives, campaigns, and collaborations to create a positive image of Pakistan as a tourist-friendly destination.
8. Community Engagement:
- Involve local communities in tourism efforts, ensuring they benefit economically and socially from the influx of visitors.
9. Sustainability Measures:
- Implement sustainable tourism practices to preserve natural beauty, protect historical sites, and ensure long-term benefits for local communities.
10. Global Tourism Partnerships:
- Establish partnerships with international tourism organizations to leverage global expertise and promote Pakistan as a preferred travel destination.
IMPORTANT Facts and Figures Given in the Article:
- Foreign Visitors to Gilgit-Baltistan in 2023: Over 11,000 (highest in two decades)
- UN’s Recognition for Pakistan: Best performing destination for the first nine months of 2023.
MCQs from the Article:
- What designation did the UN’s World Tourism Organisation give to Pakistan for the first nine months of 2023?
A. Developing destination
B. Emerging destination
C. Best performing destination
D. Tourist-friendly destination -
How many foreign climbers and tourists visited Gilgit-Baltistan in 2023, according to the article?
A. 1,000
B. Over 11,000
C. 5,000
D. 20,000 -
What is cited as a deterrent for potential tourists visiting Pakistan, especially in Gilgit-Baltistan?
A. Lack of natural beauty
B. Insufficient infrastructure
C. Prolonged visa processing times
D. Inadequate security measures -
What paradoxical approach does the article highlight in Pakistan’s efforts to attract tourists?
A. Overemphasis on infrastructure
B. Contrasting ‘Salam Pakistan’ campaigns with a suspicious approach towards foreigners
C. Excessive reliance on e-visas
D. Lack of public-private partnerships -
What is emphasized as crucial for unlocking the full potential of Pakistan’s tourism economy?
A. Increasing visa processing times
B. Focusing on domestic tourism
C. Swift and transparent visa processes, improved infrastructure, and enhanced security
D. Sole reliance on ‘Salam Pakistan’ campaigns
VOCABULARY:
- Paradoxical (adjective) (تناقض): Involving or exhibiting a contradictory nature.
- Securitized (adjective) (حفاظتی تدابیر سے بھرا ہوا): The process of transforming an asset into a tradable financial instrument.
- Bureaucratic (adjective) (بیوروکریٹک): Relating to or involving government officials and complex procedures.
- Deterrent (noun) (رکاوٹ): Something that discourages or prevents an action.
- Influx (noun) (داخلہ): An arrival or entry of a large number of people or things.
- Sustainable Tourism (noun) (پائیدار گردشگری): Tourism that takes full account of its current and future economic, social, and environmental impacts, addressing the needs of visitors, the industry, the environment, and host communities.
- Paradigm Shift (noun) (پیراڈائم شفٹ): A fundamental change in approach or underlying assumptions.
- Dispelling (verb) (دور کرنا): Make (a doubt, feeling, or belief) disappear.
- Foster (verb) (ترویج دینا): Encourage the development of something, especially something desirable.
- Influx (noun) (آمد): An arrival or entry of
a large number of people or things.
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Tourism numbers
Editorial
SOME encouraging numbers have emerged with regard to Gilgit-Baltistan’s tourism potential. The regional government says over 11,000 foreign climbers and tourists visited the area in 2023. These are said to be the highest figures of the past two decades. Separately, as reported, the UN’s World Tourism Organisation has termed Pakistan the “best performing destination” for the first nine months of 2023. These are indeed positive developments for the country, which is endowed with breath-taking natural beauty and a rich historical legacy. And yet, unfortunately, Pakistan has been unable to market itself to global tourists. As some tour operators have pointed out with reference to GB, foreign visitors’ visa applications can often take several months to process, discouraging potential tourists from visiting Pakistan. In an age where countries issue visas on arrival, or provide painless e-visas within a few days, such bureaucratic hurdles on the part of officialdom are counterproductive, especially when the state wants to draw in more foreign tourists.
The fact is that in Pakistan, the state’s efforts to attract tourists are paradoxical. On one end, the government launches campaigns such as ‘Salam Pakistan’ to market the country to potential visitors. On the other, the securitised, indeed paranoid, approach, which views all foreigners with suspicion, negates these efforts. The visa process, including security clearance, should be swift and transparent so that more people can visit this country, and contribute to the tourism economy. Aside from easing the visa procedure, infrastructure and security need to be worked on. People need decent accommodation that meets international standards, as well as reliable means of transport to explore the country. Moreover, the security situation needs vast improvements. Not many people will be willing to visit if militants lurk in the shadows. Sustainable tourism can indeed bring in foreign exchange and help create jobs for local communities if visas are simplified, and security and infrastructure improved.
Published in Dawn, January 2nd, 2024
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